Marks & Spencer says it will stop selling its ‘cauliflower steak’ after shoppers mocked the product.
The veggie steak – two slices of cauliflower and a lemon and herb drizzle – was being sold for £2.
Customers argued a whole cauliflower could be bought for £1 in its shops and raised concerns about excess packaging.
An M&S spokeswoman said: “We work hard to create quick and convenient meals for customers; however on this occasion we didn’t get it right.”
The cauliflower steak was part of the new Veggie range and after an introductory offer, which reduced the price by 20%, it would cost £2.50.
On Tuesday, it said the plastic tray packaging was there to protect the product and that it was “widely recyclable”.
A spokeswoman for M&S said: “Once we’ve sold the stock that is currently in stores, we won’t be ordering any more of this product.
“We work hard to create quick and convenient meals for customers; however on this occasion we didn’t get it right.
“We have launched many other vegetarian dishes that are already proving popular with customers.”