Moves from Angry Birds and Minecraft as well as footballers’ goal celebrations are being used to encourage more boys to take up ballet.
Just 1.8% of ballet exam candidates are boys, says the Royal Academy of Dance.
Now the RAD has enlisted help from Marylebone Cricket Club to challenge gender stereotypes in dance and sport.
Royal Ballet principal dancer and cricket enthusiast Alexander Campbell said he was delighted to be an ambassador for the project.
Under the plan, Marylebone Cricket Club and the Academy will run a pilot scheme in primary schools, with boys encouraged to take up ballet and girls to play cricket.
“Cricket and ballet were a huge part of my life growing up, and continue to be a huge part of my life today,” said Mr Campbell.
“They are fun and engaging at all levels, and I am absolutely delighted to have the opportunity to introduce children to my favourite art form, as well as my favourite sport.”
Overall, the initiative, called Project B, will put £30,000 into dance provision for boys over the next three years – and there are plans for further fundraising and investment.
It will include new choreography, available online for boys to download and practise, devised by Iain Mackay, principal dancer at Birmingham Royal Ballet.
“I’ve looked at ways of bringing what young boys interested in ballet can take from their passions outside the studio and use it to give them confidence and a common language,” said Mr Mackay.
“Whether that be developing their favourite footballer’s elaborate goal celebration, jumping and posing like super heroes, spinning across the room like Angry Birds, or creating patterns and shapes like building blocks in Minecraft.
“I hope the choreography I have created will motivate and excite aspiring male dancers to get involved and enjoy the athleticism and physicality that ballet holds.”
There will also be more boys-only workshops and masterclasses throughout the UK and financial support for for male students on RAD teacher training programmes as part of a drive to recruit more male dance teachers and increase the numbers of male role models.